síOsí Top 2025
The ultimate index of beauty influencers with all the tea, glow ups & screw ups
Huda Kattan
#1@hudabeauty
UAE / USA
Charlotte Tilbury
#2@charlottetilbury
UK
Jeffree Star
#3@jeffreestar
USA
Michelle Phan
#4@michellephan
USA
Makeup By Mario
#5@makeupbymario
USA
Mari Maria
#6@marimaria
Brazil
James Charles
#7@jamescharles
USA
Jamie Genevieve
#8@jamiegenevieve
UK
Yuya
#9@yuyacst
Mexico
Patrick Ta
#10@patrickta
USA
Chiara Ferragni
#11@chiaraferragni
Italy
NikkieTutorials
#12@nikkietutorials
Netherlands
Tati Westbrook
#13@glamlifeguru
USA
Elnaz Golrokh
#14@elnaz_golrokh
UAE / Iran
Bretman Rock
#15@bretmanrock
Philippines / USA
| Avatar | Links | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| #1 | Huda Kattan | UAE / USA | $600M | 70M+ | $220k | 3.5/5 | 🚩 Red Flag | ||
| #2 | Charlotte Tilbury | UK | $450M | 9M+ | N/A | 1/5 | 🚩 Red Flag | ||
| #3 | Jeffree Star | USA | $200M+ | 37M+ | $40k | 4.5/5 | 🚫 Cancelled | ||
| #4 | Michelle Phan | USA | $80M | 14M+ | N/A | 1.5/5 | 🚩 Red Flag | ||
| #5 | Makeup By Mario | USA | $80M+ | 14M+ | $80k | 0/5 | 😇 Unbothered | ||
| #6 | Mari Maria | Brazil | $35M | 60M+ | $160k | 0.5/5 | 😒 Side Eye | ||
| #7 | James Charles | USA | $25M | 85M+ | $100k | 5/5 | ☠️ Predator | ||
| #8 | Jamie Genevieve | UK | $25M | 3M+ | $30k | 0/5 | 😇 Unbothered | ||
| #9 | Yuya | Mexico | $20M | 43M+ | $100k | 0/5 | 😇 Unbothered | ||
| #10 | Patrick Ta | USA | $15M+ | 4M+ | $60k | 0.5/5 | 🗑️ Flop Era | ||
| #11 | Chiara Ferragni | Italy | $15M | 29M+ | $100k | 5/5 | 🚔 Jail Era | ||
| #12 | NikkieTutorials | Netherlands | $12M | 43M+ | $60k | 1/5 | 😒 Side Eye | ||
| #13 | Tati Westbrook | USA | $12M | 13M+ | $35k | 3/5 | 😒 Side Eye | ||
| #14 | Elnaz Golrokh | UAE / Iran | $10M+ | 9.3M+ | $23k | 0.5/5 | 😒 Side Eye | ||
| #15 | Bretman Rock | Philippines / USA | $10M | 47M+ | $75k | 0.5/5 | 😒 Side Eye |
The Infographics
Where your faves actually [allegedly] stand
Clout vs. Chaos Matrix
X-Axis: Scandal Score (0 = Angel, 5 = Jail) • Y-Axis: Net Worth ($M)
Top Left
Unbothered Queens (Safe Bets)
Top Right
Rich & Toxic (High Risk)
Bottom Left
The Normies
Bottom Right
Broke & Messy
How we ranked
the rich, the famous & the messy
You just scrolled through the ultimate database of the beauty & makeup elite—from the unproblematic queens to the ones currently in their villain era. But you might be wondering: “Who made these rules? Is the math mathing?”
Here is the full breakdown of how we cooked up this list, no gatekeeping allowed. We didn't just vibe check these numbers; we did the homework. Here is the formula behind the madness:
Est. Net Worth & Earnings
The Vibe: We looked at public financial reports, brand valuations (like how much Huda Beauty is actually worth), and industry standards for sponsorship rates.
The Math: If a creator has 20M followers on TikTok but low engagement, their rate goes down. If they own a brand sold in Sephora (like Patrick Starrr), their net worth goes up.
Note: These are estimates. We don't have their banking passwords (unfortunately).
Followers
The Vibe: We summed up the receipts from YouTube, Instagram, and TikTok.
The Catch: We know bots exist. Just because someone has 50M followers doesn't mean 50M people care. That’s why we added the Trend column (Bullish vs. Bearish) to show who is actually relevant right now.
Scandal Score (0-5)
The Scale: We ranked the drama from 0 to 5.
- 0/5 (Unbothered Queen): An angel. Never did nothing wrong.
- 5/5 (Jail Era): Police were involved, or the internet tried to delete them.
The Source: We dug through the "dramageddon" archives, deleted tweets, and apology videos so you didn't have to.
Viral Moments & Audience
We identified the exact moment they became famous (like the "Flashback Mary" photo) and categorized their fans.
Are they iPad Kids? Clean Girls? Rich Aunts? We labeled them all.