siOsi · Extra Virgin
Beauty, AI and the messy infrastructure behind your makeup bag.
From the creators of siOsi: longform thoughts on the systems behind your selfies.
Why Vienna Museums Moved to OnlyFans & I'm Basically One Keyword Away From the Same Fate. Art Censorship in Social Media Exposed. 18+
Algorithms censor my art history reels on Michelangelo, Pasolini–even museums get hit! Unmasking shadowbans, trigger words & why 'nude' kills reach.
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Welcome to the Beauty Theme Park: The Retail Glow Up You Didn't Ask For (But Definitely Need)
Mirrors, lighting, scent, and layout are no longer just about selling products. Beauty stores now double as free studios for hauls, GRWMs, and 'come shopping with me' videos.
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From Counter Girl to Creator: The Vanishing In-Store Makeup Artist
She didn't vanish–she just started a TikTok and outgrew the blazer.
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Testers, Germs, and the Intimacy Economy of Beauty Counters
From shared lipsticks to communal eyeliners, beauty counters ask strangers to participate in an oddly intimate ritual. We knew it was gross. A pandemic reminded us. And yet, the testers are still here in 2025... because shade curiosity beats brain cells every time.
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Virtual Try-On: Did It Really Change Your Cart?
Beauty AR promised no more shade flops and bold vibes. But, like, does it *actually* deliver? Or is it just serving clowncore in bad lighting? Let’s spill.
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Festival makeup with gems
Place gems so they stay, glitter that lasts, bold color that photographs.
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What makeup are they wearing?
You saved the photo. Now decode it – the recipe is in the pixels, the receipts never were.
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How to apply concealer
Place it, don't paint it – the under-eye triangle, color-correcting, and no creasing.
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